We have the hands-on marketing experience to help you
From marketing strategy and marketing technology to go-to-market and campaign execution
How our marketing experience can help you
Are you looking for help on a project or campaign? Do you advice and insight into how you can strengthen your go-to-market or use of marketing technology? Or are you looking to flexibly extend your team’s capabilities? We have the experience to help. Let’s talk!
Marketing Strategy
We help you define and realize your business and marketing vision with our strategy development services. This is what we have done for other companies:
- Proposition development
- Brand strategy
- Digital marketing strategy
- Content strategy
- Go-to-market strategy
- Channel marketing Strategy
- Concept development
Going International
We have helped various organizations with their international marketing. Whether it is North American companies looking for a foothold in Europe or vice versa, a start-up looking to expand across the border or a scale-up keen to scale across different time zones. We can help you go international and reach your objectives through:
- Internationalization strategy
- Regional based advice
- Channel marketing strategy and implementation
- Aligning global and regional teams
- Market entry planning
- Campaign localization
- Campaign expansion strategy
Digital Transformation & Scaling
To transform or scale your marketing in a way that makes sense for your business goals and operational capabilities requires a team effort. We can help you plan, mentor and train staff, help you hire new talent, seek out the best technology solutions and implement a plan that becomes core to your business. Our skills include:
- Digital transformation
- Agile marketing
- KPI design and implementation
- Change management
- Marketing audits
- Conversion optimisation
- Program optimisation
- Coaching and mentoring
- Technology for scaling
- Bespoke training
- Staff augmentation and outsourcing
Driving Demand
Things can get stale, even in marketing. Sometimes you need a little help to reignite your marketing fire. In other times you have great ideas to conquer the market but not the capacity to do so. We keep our eye on new marketing trends, benchmarks and best in class solutions, working to ensure our clients are top of their demand generation game. Our key campaign, go-to-marketing and demand gen services are:
- Campaign strategy, planning and execution
- Persona-driven campaign planning
- Target selection and segmentation
- Campaign and tactic development
- SEO
- Inbound marketing
- Digital Events and Webinars
- Email marketing
- Event marketing and experiential programs
- Social marketing
- Campaign measurement, attribution and optimization
- Content marketing
- Sales enablement
Marketing Operations & MarTech
Marketing Operations and Marketing Technology are of vital importance in rolling out your marketing strategy and achieving your growth targets. They form the backbone of your marketing setup and enable you to deliver the brand, demand generation and personalized client experiences you need to be successful. Our most often requested services in this field are:
- Data
- Data management, segmentation and optimisation
- Privacy management and GDPR
- Analytics set-up or refinement
- Programs
- Lead management and lead scoring
- Customer and lead nurture programs
- Customer onboarding and adoption programs
- Marketing program management
- Planning
- Improving the quarterly or yearly planning process
- Aligning planning and milestones with goals
- Budget and resource assignment
- Technology
- Technology audits and needs assessment
- Roadmapping
- Platform comparison and selection
- Adoption and training
Analytics & Insight
In order to build deep customer insights and alignment you need great data. Knowing accurately how you are performing, knowing your weaknesses and strengths, and being able to interpret and act on that data is key. Most of our clients ask for help upgrading their data and reporting alongside our other services as its an integral part of measuring performance on new strategies. Including, but not exclusively we can help you with:
- Analytical capabilities assessment
- Business intelligence reporting
- Digital and web analytics
- Persona development
- Customer journey and experience mapping
- Competitor analysis
- Content audit
