B2B Marketing · Go-to-Market

Bring your toughest propositions to market.
And make them land.

I help you bring strategy, messaging, engine and team together, so your proposition wins in the market

A selection of the brands we’ve supported

Building it, or getting more from it

You’re probably in one of two places. Either your marketing and go-to-market still need to be built, for a new product, a new market, or a new stage of the company. Or there’s an approach in place that should be delivering more than it is now.

Both come down to the same thing: a clear, honest read of the market, your place in it, and and how its people think and behave, turned into a go-to-market that holds up in practice. Get that right, and the whole thing starts working: the market responds, your teams carry it, and the results follow.

What working together gives you

You get a positioning that sets you apart from your competition, and messaging that resonates with the right people.

It’s built across the whole go-to-market, from strategy through to the engine that runs it, so the pieces fit together and hold up in practice.

You get a strategy and approach that’s right for you and your market, and that your organization can get behind.

It’s built on how the buyers, users, and influencers you’re selling to actually decide, and on enabling the marketing, sales, and product to take it further.

You get a marketing and go-to-market approach that works across your international markets.

It accounts for how buyers, competition, and context differ from one country to the next, so it lands in each, instead of assuming one market behaves like the next.

Where to start

Three ways to work together, from a single conversation to the whole go-to-market approach. You come in where it fits, and it can grow from there.

An expert's view on where you stand now

For when you want an outside, expert perspective before committing to anything bigger.

One specific go-to-market problem, solved

For when one part of your go-to-market is clearly the problem, and you want it fixed properly.

The whole go-to-market approach

For when you need the whole thing built and connected, or senior leadership to run it.

See how each one works on the working together page, or schedule a call to talk through where to start.

What clients and partners say

“Frans stands out for strategic thinking combined with a hands-on approach, blending creativity with practical execution to consistently strong results. He's not just a consultant; he becomes a valuable extension of your team, with insights that drive real business growth.”

“Frans is one of those rare marketers who leads from the front and is just as happy getting his hands dirty in the detail, with strategic vision that addresses not just marketing but wider business goals. Working with him, we all pull in the same direction and feel part of his team.”

“Frans is the marketing leader I want in my corner. He's focused on precisely the same metrics as the sales leader: putting more quality, qualified leads into the hands of the sales team, and helping them close business.”

Building on 25 years of international go-to-market

Who you'd be working with

I’m Frans van Eck. Through Restless Marketing I’ve helped many B2B teams and executives build marketing and go-to-market approaches that won them the markets they were after. That work spans technology, publishing, and knowledge businesses, and builds on twenty-five years in B2B marketing and go-to-market, including senior marketing leadership at Forrester and Blackboard.

My work brings complex marketing and go-to-market strategies to life and makes them happen, built on deep international marketing experience, real fluency with technology, and a genuine understanding of human behavior. That understanding runs on both sides of the go-to-market, the customers you’re trying to win and the people inside your business whose job it is to win them.

Alongside the client work, I advise several startups and scale-ups in AI and marketing on their positioning and growth.

Whether you're building your marketing and go-to-market or getting more from what you have, the best place to start is a conversation.

Book a short intro call, and we’ll see whether the approach is a fit and what a useful next step looks like.